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Accor is to launch its Ibis economy hotel brand in
Bangkok with three hotels
in key commercial areas.
The 189-room Ibis Siam Bangkok is five-minutes from the popular Pratunam
shopping area with convenient access to the Victory Monument BTS Skytrain
station, while the 288-room Ibis Huamark Bangkok is near Ramkamheng
University and the Huamark Stadium. As with all Ibis hotels, they will offer
one bar and one restaurant.
The 150-room Ibis Fenix Bangkok is located off busy Sukhumvit Road on Soi
11 near popular pubs, restaurants and entertainment outlets. It is also near
the Queen Sirikit National Convention Centre, the BTS Skytrain station and
recently opened Bangkok Mass Rapid Transit underground system. The hotel
will also offer a gym and meeting facilities.
The first two Ibis hotels are scheduled to open in January 2006, with
Ibis Fenix Bangkok expected to open late 2006.
All three hotels will feature a contemporary design with advanced
communications technology and 24 hour reception.
Commenting on the Ibis brand launch in Thailand, Accor Asia Pacific
Managing Director, Michael Issenberg, said that most new hotels under
construction in Bangkok were aimed at the top-end of the market. Very few
were being designed to cater for the fastest growing market – the economy
sector.
“The Ibis brand will fill a clear market need as Thailand’s domestic and
regional market grows, especially with the rapid increase in low-cost air
carriers servicing Bangkok,” said Mr Issenberg.
“Each hotel is located in an established commercial, entertainment or
shopping district. This combined with the attractive Ibis rate structure
will make them popular with business travellers during the week, and leisure
travellers during weekends.” he added.
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